The Modern Hospitality Scorecard

Are you following the best practices of today's top-performing hotels? Check off the items you're currently doing to get your live score and see where you stand.

Engage & Expand

Post high-quality, on-brand content 3-5x per week.

Make short-form video a core part of your content strategy.

Actively encourage and re-share guest-created content (UGC).

Respond to social media comments and DMs within 24 hours.

Collaborate with local businesses or micro-influencers quarterly.

Amplify & Convert

Run paid retargeting ads to recent website visitors.

Use guest data to create high-value "lookalike" audiences.

Base ad creative on your top-performing organic content.

Focus search ad budget on high-intent booking keywords.

Track ad-to-booking conversions and Return On Ad Spend.

Dazzle & Differentiate

Use AI tools to enhance and upscale your photo & video assets.

Rapidly test multiple ad creative variations to find winners.

Experiment with AI for personalized guest communications.

Use AI as a brainstorming partner for new campaign concepts.

Have a clear system to ensure brand consistency in all creative.

Build Trust

Respond to all online reviews (positive & negative) within 48h.

Have a documented process for resolving negative reviews.

Automatically send post-stay requests for reviews.

Showcase your best reviews in your website & marketing.

Share review feedback with operations to improve service.

Ready to Improve Your Score?

A higher score means more bookings and better guests. Let's build a plan to turn your opportunities into strengths.

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